MarketingMarketing conversations relate to your business, products, or services. These include offers and promos, related product suggestions, abandoned cart messages, or any conversation that doesn’t qualify as authentication or utility.
UtilityUtility conversations are directly related to a transaction, including post-purchase notifications and recurring billing statements.
AuthenticationAuthentication conversations provide users one-time passcodes for authentication purposes. These can occur at any stage of the user journey — such as account registration, account recovery, or integrity challenges.